Colourful flavoured cupcakes in a box

Flavouring for baked goods

Flavour Concentrates for Baked Goods

✦ Cakes ✦ Cupcakes ✦ Frostings ✦ Donuts ✦ Pastries

Universal Flavours supplies premium flavour concentrates for home bakers, bakeries and food businesses looking to create delicious and distinctive baked goods. With an extensive range of flavours for cakes, cookies, cupcakes, pastries and desserts, there are endless possibilities for experimenting with new flavour combinations, enhancing classic favourites and creating signature treats.

Baking flavour applications

✦ Cakes & Cupcakes

Flavour cake batters and cupcakes with everything from classic vanilla and chocolate to fruity, creamy and indulgent flavour combinations.

✦ Frostings & Fillings

Take buttercream, icing and cake fillings beyond the basics with flavour concentrates that add something special to every bake. 

✦ Donuts

Flavourful donut glazes, fillings and toppings, bringing new twists to bakery classics and sweet treats.

How to use flavour concentrates in baking

✦ 
Flavouring for Frostings & Buttercream
How to use flavour concentrates to create deliciously flavoured frosting, buttercream and icing.

view guide

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Flavouring for Donuts
How to use flavour concentrates to add flavour to donut glazes, fillings and sweet creations.

view guide

Flavour directions for baking

✦ Classic & indulgent

Create familiar favourites with vanilla, chocolate, caramel and hazelnut, or add richness with creamy custard, butterscotch and toasted marshmallow profiles.

✦ Dessert-inspired

Bring bakery favourites to life with cheesecake, cookie, brownie, maple and butterscotch flavours. These profiles work as inspiration for creative cakes, cupcakes, frostings, donut glazes and sweet fillings, subject to each concentrate's suitability for the intended application.

✦ Fruity & vibrant

Add a fresh twist to baked creations with strawberry, lemon, raspberry and other fruit profiles. Bright citrus and juicy berry notes can complement sponge cakes, cupcake frostings, pastry fillings and sweet glazes.

Flavour builds & recipes

Get inspired by our latest flavour builds, recipes and ideas to find your next creation.

Golden Crumble Peanut Butter Cookies
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Raspberry chocolate brownies
Raspberry-Flavoured Chocolate Brownies
view recipe
Strawberry bliss bites
Ripe Strawberry Kisses
view recipe
What flavours work well in baking?

The ability to match flavours to appearance is a big plus. Imagine creating cakes with flavours to match superhero themes for the little ones.

Green: Lime
Yellow: Pineapple
Orange: Mandarin
Blue: Berries
Red: Strawberry

baking flavourings and essences

Why choose Universal Flavours

✦ Flavour for every idea

An extensive range of flavour concentrates for cakes, cupcakes, frostings, donuts and pastries, from classic favourites to creative new combinations.

✦ Consistent results

Whether you're experimenting with a new recipe at home or developing products for your bakery, choose from a range of bottle sizes to suit your needs.

✦ Create with confidence

Explore new flavour profiles, create signature sweet treats and find inspiration for your next baking project.

A close-up of layered chocolate cake
Need help choosing a flavour?
Our flavourist can help you find the perfect flavour for your
cakes, cupcakes, frostings and other baked creations.

📞 TALK TO A FLAVOURIST

Browse the full Universal Flavours range

Discover flavour concentrates across fruit, confectionery, bakery, beverage, coffee and more.

Popular flavours used in baking